How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

The word “trademark” may sound like legalese, but learning how to trademark your logo doesn’t have to be a painfully complex ...

What do you think of when you think of Hutchinson? For Chandlerthinks, a Tennessee-based marketing and branding company the city hired to help with a branding initiative, the answer was “A ...

BEIJING: The China Manned Space Agency (CMSA) on Monday unveiled logos for three key missions in China's manned space programme this year. The logos were for the launches of the crewed spaceships ...

The NBA unveiled the All-Star uniforms that players will wear during the All-Star Game on Sunday, Feb. 16 in San Francisco.

OpenAI's rebrand balances the technical and the emotional by updating its logo and centering a new typeface called OpenAI ...

When the Kansas City Chiefs and Philadelphia Eagles square off on Sunday, it'll mark the fourth straight season in which the ...

OpenAI has made headlines on more than one occasion over the last few months. Firstly, it was due to the sudden emergence of ...

The Astros wore Space City uniforms for three seasons, but they're moving on to a new City Connect outfit in 2025.

The first Walmart store opened in 1962 and it was the No. 1 retailer in the US by 1990.

One month into the methodical removal of several crumbling IBM-Endicott buildings, a key symbol of the company's early ...

Car manufacturers are known to make changes to their branding, and the supercar company McLaren is no different. Here's how its logo has evolved over the years.