It’s no secret that the old guard of luxury labels is struggling to decipher and decrypt modern hype. But by taking risks and ...

However they do it, these are the brands that stand out from the herd.

Want more watch coverage? Sign up for About Time Esquire's free weekly newsletter devoted to the world of watches, with interviews, news, exclusives and more. Sign up here Despite the MoonSwatch's ...

You can read more about that here. Now, six decades later, Swatch presents its tribute, the MoonSwatch 1965, to highlight this milestone for Omega. It’s a white-dial MoonSwatch in a gray Bioceramic ...

We’ve curated selections from legendary Swiss giants like Rolex, Omega ... without a Swatch? Our favourite MoonSwatch is the Mission to The Moonphase – Full Moon. And yes, this is mostly because it’s ...

Kennedy (also in the Omega museum), a NASA astronaut who walked on the Moon ... the caliber 510, dial, and handset sent to the brand’s US agent Norman Morris on April 15th, 1958. Elvis Presley’s watch ...

The E Line reissue is virtually identical to the original 1983 version. Timex A decade later, Timex introduced an affordable alternative to Omega’s TV dial Seamaster called the E Line. The name was a ...

During the first half of the year, Swatch Group had to deal with a combination of a lower revenue on a constant currency basis while the exchange rates provided an additional headwind. As you can ...

There was of course that time at the Oscars in 2019 when Lady Gaga became only the third woman in history to ever wear the Tiffany Diamond. And tonight, they did it again. At the Grammys ...