Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

With more than 66% of its revenue attributed to AI-driven approaches, 2X continues to set the benchmark for effective AI ...

Universities are faced with the mounting pressure to not only attract prospective students, but to keep them engaged and enrolled.

In a striking display of digital prowess and strategic planning, renowned digital marketing expert Gorbachev Awuah—popularly ...

Consumers are tuning out traditional marketing. Stand out with personalization that feels thoughtful, not intrusive. The post ...

A tectonic shift is underway in the worlds of media and marketing—one that has gone largely unnoticed by mainstream observers ...

We’re all human, even B2B decision-makers. So, stop treating buyers like super-rational spreadsheet warriors, says Anca Rhone ...

From AI-driven insights to influencer marketing and crisis management, Avian WE’s Group CEO Nitin Mantri shares how PR is ...

The athletic brand’s campaign takes a gentle approach to sports, in contrast to Nike’s recent focus on the costs of winning.

While 28 percent of millennials said they were single in survey of 2,000 U.S. adults, 46 percent of Gen Z were without a partner.

Marketers and agency leaders talk about aligning data, technology, employees and creativity with the sole focus of marketing: ...

Temu has made a remarkable entry in the global e-commerce landscape, quickly becoming the fifth largest online marketplace in ...