Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

Growth marketing is a marathon, not a sprint. Learn how to implement the field’s basic principle of relationship-building in ...

With more than 66% of its revenue attributed to AI-driven approaches, 2X continues to set the benchmark for effective AI ...

Marketers may view events like Valentine’s Day as a commercial goldmine but the way people celebrate such moments is evolving ...

Universities are faced with the mounting pressure to not only attract prospective students, but to keep them engaged and enrolled.

In a striking display of digital prowess and strategic planning, renowned digital marketing expert Gorbachev Awuah—popularly ...

Consumers are tuning out traditional marketing. Stand out with personalization that feels thoughtful, not intrusive. The post ...

Discover how Geisinger's new marketing chief plans to enhance the digital patient experience and utilize the Risant Health partnership.

Vaccine policy, Medicare drug negotiations, and a potential DTC advertising ban will all fall under Kennedy’s purview as HHS Secretary.

We’re all human, even B2B decision-makers. So, stop treating buyers like super-rational spreadsheet warriors, says Anca Rhone ...

From AI-driven insights to influencer marketing and crisis management, Avian WE’s Group CEO Nitin Mantri shares how PR is ...

Here is what I learned from Neil Patel's recent video discussing why influencer content amplification outperforms traditional ...