Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

Growth marketing is a marathon, not a sprint. Learn how to implement the field’s basic principle of relationship-building in ...

Marketers may view events like Valentine’s Day as a commercial goldmine but the way people celebrate such moments is evolving ...

With more than 66% of its revenue attributed to AI-driven approaches, 2X continues to set the benchmark for effective AI ...

Universities are faced with the mounting pressure to not only attract prospective students, but to keep them engaged and enrolled.

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

The coffee shop chain will air a new ad during the Super Bowl pregame show on Sunday and will give away coffee to loyalty ...

Consumers are tuning out traditional marketing. Stand out with personalization that feels thoughtful, not intrusive. The post ...

This shift is driven by the realization, largely demonstrated through influencer marketing, that authentic, relatable content resonates better with audiences than traditional brand-produced campaigns.

Discover how Geisinger's new marketing chief plans to enhance the digital patient experience and utilize the Risant Health partnership.

Searchlight Pictures, the Disney-owned production and distribution company behind the film, rolled out a traditional marketing campaign for "A Complete Unknown," including press junkets ...

The world of marketing in Nigeria is changing fast, thanks to artificial intelligence (AI). Marketers across the country are learning ...