It’s not like Buffalo Trace needed to release a celebrity-backed whiskey. After all, the distillery produces Pappy Van Winkle, Blanton’s, Eagle Rare, and its eponymous Antique Collection—all ...

The Daytona 500 will have a little country flair on the track this year, as Chris Stapleton ... will feature Stapleton's whiskey brand Traveller Whiskey, produced by Buffalo Trace Distillery.

Traveller Whiskey is a collaborative blend created by Buffalo Trace Distillery with Stapleton ... presented the opportunity to connect with Chris and his team, they were interested in marketing ...

Play the USA TODAY Daily Crossword Puzzle. The JR Motorsports car will feature sponsorship from Traveller Whiskey, a ...

Co-owned by Dale Earnhardt Jr., JR Motorsports is set to make its NASCAR Cup Series debut at the 2025 Daytona 500 with a ...

Dale Earnhardt Jr. is back in the Daytona 500. This time, as a team owner. And he has a big-name partnership coming along to help fund the effort. Earnhardt Jr., a two-time Daytona 500 champ and ...

Traveller Whiskey is a collaborative blend created by Buffalo Trace Distillery with Stapleton ... Singer-songwriter Chris Stapleton performs on NBC's Today show at Rockefeller Plaza on Friday ...