A trust-driven approach enhances loyalty and brand value. - Toby Wong, Toby Wong Consulting As a marketer, the one question to ask yourself is, "Can I achieve my goals by using anonymized data?" ...
A Public Value Test (PVT) is a way of weighing public value against market impact. The Trust uses PVTs to help us work out the value to the public of, say, a proposed new BBC service and also to ...
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