One of the key aspects of brand building is leveraging the right set of partnerships. While there are numerous options available to a brand to build its strategic marketing programs, deciding the ...

Meghan Markle took to Instagram on Tuesday to announce the name of her brand new lifestyle brand. “Some of you may have heard whispers about what I’ve been creating. In two weeks, my series on ...

Ranbir Kapoor unveiled his long-planned lifestyle brand and first flagship store in Mumbai, named ARKS. (Image Credits: Instagram) Bollywood actor Ranbir Kapoor has officially unveiled his much ...

The Duchess of Sussex's brand is called As Ever, the same name as an existing clothing brand in New York City. By Carly Thomas Associate Editor The Duchess of Sussex has been called out by some on ...

Kim Kardashian is taking her shapewear brand into the big leagues. The reality star announced on Tuesday that she’s partnering with Nike to launch an all-new brand: NikeSkims. With the tagline ...

The choice was Jonathan Brand, a 25-year-old righthander who finished last season with Double A Portland. Brand had been added to the major league roster before for Grapefruit League games but had ...

Maintaining brand consistency is essential for building trust and recognition among consumers, but many marketers unknowingly sabotage their own efforts. From misaligned messaging to chasing ...

Streaming and fashion brands are dominating the conversation among influencers on social platforms, new data shows. Influencer marketing platform CreatorIQ ranked the top brands that creators ...

The Duchess of Sussex has rebranded her lifestyle brand, formerly known as American Riviera Orchard, and launched a new Instagram account to mark the transformation Stephanie Petit is a Royals ...

Meghan Markle’s new As Ever brand has effectively been banned from selling clothing because the name is too similar to a Chinese fast-fashion company of the same name. In documents obtained by ...

Less than a year after debuting American Riviera Orchard, the Duchess of Sussex has shifted focus with the announcement of her rebranded lifestyle brand Erin Hill is the Senior Editor, Royals at ...

She’ll have to stick to her jams for now. Meghan Markle reportedly won’t be able to sell clothes under her new As Ever brand as it’s too similar to the name of a Chinese clothing company.