What she did get was a social media storm of fury over her having the gall to ask for such a big gift. The incident posed ...

While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is easier to lose than it is to gain. This battle might be one of the first ...

The PR move that has consumers pissed off but buying Poppi. The post Is Poppi’s $800K Vending Machine Stunt Worth The Buzz? first appeared on Spoon University.

The prebiotic soda brand Poppi has found itself in embroiled in Soda Wars with rival Olipop after the company's decision to send $25K Poppi vending ...