Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from ...

New Delhi: Google Ads has rolled out creative updates designed to help advertisers generate lifestyle imagery and optimise their ad campaigns. The updates leverage generative AI to allow users to ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

By Adrianne Pasquarelli - 1 hour 33 min ago By Tim Nudd - 2 hours 53 min ago By Tom Wormald - 5 hours 33 min ago 5 hours 33 min ago By Andre Banks - 6 hours 3 min ago By Ad Age Staff - 8 months 1 ...

But there is some progress being made. Can I see some AD-ID, please? Late last year, the IAB Tech Lab released its Ad Creative ID Framework (ACIF), which creates a standard for a universal ID and a ...

Media companies are working hard to offer the TV advertising experience of the future. That future will include new forms of targeting, interactivity, creative ad formats, and much more. The pace of ...

Ad agency McCann chose a modular design route ... During the campaign’s creative exploration, McCann engaged St John’s CE Primary School in Enfield to design their own ampersands.

From scrubbing away the ick of a terrible first date to overthinking a message from your boss, these relatable spots are the work of the in-house creative team and will be running on social media.

In this Minecraft build, I’m taking you step-by-step as I create a beautiful cherry blossom house ... Minecraft project or just enjoy watching creative builds, this video is for you!

ENCO has integrated its SPECai ad creation service into vCreative’s media workflow platforms, allowing vCreative users with a SPECai account to generate spec ads directly within the system ...

Basant Panchami, also known as Saraswati Puja, marks the arrival of spring and the celebration of knowledge, wisdom, and learning. Dedicated to Goddess Saraswati, the day is filled with vibrant ...

BMC will lay a new water pipe from Feb 5-6, causing water cuts in Ghatkopar, Bhandup, Kurla, Dharavi, Andheri East, and Bandra East. MUMBAI: The BMC is laying a new 2,400mm diameter water pipe ...