Launching a TV channel typically starts with content, not an ad tech platform – but FAST channel Creator TV is an unusual case.

Many of the advertisers spending money in connected TV (CTV) are companies that are completely new to the world of TV advertising.

Since Connatix and JW Player first announced their merger in October, JWP Connatix – a temporary name for the newly joined companies – says things are going well at the six-month mark. The two video ...

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are leveraging programmatic demand capabilities ...

CBS says the network plans to seek Donald Trump's personal financial information if the president's $20 billion lawsuit ...

New commercials in the streaming era aim to infiltrate TV terrain that has been off-limits to advertisers for years ...

Perion Network ( PERI -13.13%) Q4 2024 Earnings Call Feb 19, 2025, 8:30 a.m. ET ...

Stingray Advertising’s video network reaches regions across Quebec and Ontario, with plans for further expansion into diverse retail verticals. This collaboration represents a new era of retail media ...