At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

We tasted 13 plain potato chip brands, including kettle-cooked and crinkle-cut varieties. Here are the five best options for ...

Embracing MDPs creates opportunities for brand experiences to become more dynamic, immersive and multidimensional in ways that reflect the true complexity of people’s lives. In doing so, new doors of ...

In a shaky economy, the most potent currency is how you make people feel. Here's how Apple stays top of mind for thrifty ...

The best new beauty launches for May — including dry shampoo, tinted moisturizer, sunscreen and more — get you prepped for ...

James Kim’s Los Angeles-based cannabis company grew from a scrappy startup in 2017 to a legal unicorn worth $1.5 billion.

Not sure where to shop during AAPI Heritage Month? We’ve got you covered with 20 products from AAPI-owned brands including a ...

Melding ancient Korean skincare traditions with cutting-edge science, The Whoo launches in the US at Frieze New York.

Shanghai Auto Show, Honda unveiled two fastback models, co-developed with leading Chinese automakers, and it paints a picture ...

Pontiffs have always been subject to branding, making them unique subjects for public fascination and popular culture.

Americans are grabbing for snacks less – and it appears to be for a variety of reasons, including worries about money, the desire to eat healthier and reduce artificial dyes as well as the increased ...

Havas Play bridges the gap between marketing and gaming culture to create immersive experiences that resonate with consumer ...