Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

To move forward, companies and brands need to first take a look at their current brand positioning. But for a moment, even a brief moment, it would make sense to go back to the brand drawing board to ...

Part of the brand promise of Starbucks is that you’ll receive a customized beverage that perfectly suits your palate and your diet, no matter how complex the details or your order are.

Investopedia / Michela Buttignol Companies rely on a brand-loyal consumer base and repeat purchases to grow revenue. According to Harvard Business Review (HBR), companies with high scores on brand ...

It's official: We're living in the golden age of store-brand items. Once dubbed "off-brand" or "generic," retailers have spent years investing in R&D to create their own lines of quality and ...

Caroline Castrillon covers career, entrepreneurship and women at work. Whether you know it or not, you have a personal brand. When you Google yourself, what pops up? These results are the first ...