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Lastly, there’s a “Double Distillery” whisky, a blend of Kanosuke single malt and Hioki single grain that was finished for ten months in a plum wine cask from the Komasa Jyozo shochu distillery.

The whisky is being showcased via a dynamic activation and in-store promotion programme complete with guided tastings that underline Chivas Regal’s ongoing premiumisation drive.