Kanye West is making significant changes to the way Yeezy operates. Following Shopify’s closure of his e-commerce platform, Yeezy.com has now transformed into a hub for announcements.
The divisive rapper ran an $8 million ad during the Super Bowl on Sunday (February 9) that advertised “Yeezy.com,” but it was selling just one item: a t-shirt with a s##### on the front.
Kanye has also made a name for himself in the fashion industry and has showcased his Yeezy collection during fashion week. In June 2020, he signed a ten-year deal for Yeezy Gap.
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