In 2025, marketing will prioritise AI, short-form content, user-generated content, and social listening to engage a ...

Industry experts at e4m Auto Marketing Summit 2025 explored how brands can leverage digital content and community-driven ...

Also, a trend to keep an eye on is long-form video content. Platforms like YouTube and LinkedIn are proving that audiences ...

India’s influencer marketing industry is estimated to reach Rs 3,375 crore by 2026, expanding at a CAGR of 18% from 2022, ...

AI is continuing to shape search, and in turn, how marketers are working with it.

Meta recently expanded its “teen accounts” for Instagram users aged under 16 to Hong Kong, Taiwan and the broader ...

Learn how AI-powered tools are reshaping influencer marketing strategies, driving ROI, and fostering authentic creator ...

Personal care brand Dove celebrated the launch of its newest moisturising body wash, "Deep moisture body wash", with the ...

Lalatendu Das, CEO of Publicis Media South Asia, spoke exclusively to e4m on the declining share of TV in ad spends, the ...

With Seema’s YouTube earnings becoming the family's primary source of income, she has advised her husband, Sachin Meena, to ...

Your most potent brand asset isn't your corporate social media presence; it's the authentic voice of your leadership team.

Ari Melber's path to the anchor desk of MSNBC 's The Beat is as unique as the show itself. His journey –– weaving together ...