The 98th edition of the Macy’s Thanksgiving Day Parade kicks off Thursday. Taking place in New York City, the parade begins at 8:30 a.m. ET on Manhattan’s Upper West Side and ends at Macy’s flagship ...

Interestingly, we wouldn’t see the first Macy’s Thanksgiving Day Parade balloon for three years ... In past years, CBS has also broadcast parade coverage. No cable? No problem.

A Thanksgiving Day staple since 1924, this parade is loved for its musical performances, extravagant floats, and balloon characters that all help to kick off the holiday season. With almost 96 ...

When you tune in to watch the parade, be sure to be on the lookout for Massachusetts' own UMass Amherst Minutemen.

Let’s run through the new balloons you’ll see this year: This article originally appeared on For The Win: 6 new Macy's Thanksgiving Day Parade balloons you'll see in 2024 ...