(Reuters) -Italian luxury brand Gucci has appointed Demna as its artistic director, owner Kering said on Thursday, in a much-awaited move to revitalize the struggling label. The appointment comes after Gucci - once one of the industry's biggest success stories - has suffered a prolonged sales decline,

Gucci has announced that the Balenciaga artistic director Demna, who goes by one name, will take over the creative direction of the Italian luxury fashion house starting in July.

Georgian designer Demna is leaving Balenciaga after a decade to become artistic director of Gucci confirms both brands’ parent company