The last time Nike showed an ad during the Super Bowl was in 1998, featuring all-male athletes. It wouldn't be until 27 years ...

More than a half-dozen elite female athletes are starring in the new commercial, as the apparel maker capitalizes on the ...

Footwear giant Nike (NKE) is going big on a Super Bowl Ad Campaign to win back consumers and create demand. Nike has started ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

In a bid for the women’s market, Nike and Skims are launching a new brand together, the companies announced on Tuesday. Aptly ...

Nike has triumphantly returned to its roots, focusing on sport while overinvesting in brand, but undoing the damage from the ...

After nearly 30 years on the sidelines, Nike made a return to Super Bowl advertising. The sneaker giant took center stage ...

Following the Super Bowl and all of the commercials that were shown throughout the game, there were many ads worth remembering, but Nike’s stuck out.

Nike released a Super Bowl commercial on Sunday centered around women's sports icons, including Caitlin Clark: ...

In the 48 hours since announcing its collaboration with Skims, Nike’s market cap has increased nearly $5 billion, despite the ...

Nike is launching a new women's activewear line, NikeSKIMS, in collaboration with Kim Kardashian's shapewear brand.