The partnership—the first time in Nike history it’s launched a new brand with an outside company—is being marketed as a blend ...

The sportwear company Nike, which has faced lagging revenue and relevance, is teaming up with reality TV star Kim ...

In a bid for the women’s market, Nike and Skims are launching a new brand together, the companies announced on Tuesday. Aptly ...

Nike is launching a new women's activewear line, NikeSKIMS, in collaboration with Kim Kardashian's shapewear brand.

Nike Inc. and Kim Kardashian’s underwear label Skims are teaming up on a new fitness brand geared toward women. Nike and Skims said in a statement they’re working on an “extensive line” of apparel, ...

Under Hill, the brand has amped up the promise to grow women’s.

Nike's move to appeal to more female athletes continued with its first Super Bowl ad in 27 years.

Kim Kardashian made a big announcement on Tuesday. Her brand SKIMS is now working with shoe and sports apparel giant Nike for ...

After decades of competitors copying and eroding Adidas’s brand positioning, the company did the impossible with a new ...

Kim Kardashian caught Kris Jenner red-handed after her mom supported an athletic apparel brand on the same day she announced ...

We got a couple of strong examples this week, with classic songs from the ’70s and ’80s boosting campaigns ranging from sports to furniture retail. Elsewhere this week, we saw a comic campaign ...

The decision to trade Dončić remains viewed as irrational and impulsive. But those who know the Mavs' GM best paint a far ...