Nio has been expanding its brand portfolio to help it address larger segments of the market and cater to more niche needs.

Trust a Chinese automaker to consistently push the boundaries of innovation. This time, it's the Shanghai-based electric car ...

Chinese automaker reveals new Firefly brand of premium electric compact cars, set to launch in China and Europe in the first ...

Nio wants Firefly to be a global brand selling cars in Europe and the Americas but not in the U.S. for now. The first Firefly ...

Nio, the company famed for its innovative battery-swap technology, has launched a new ‘Firefly’ sub-brand aimed at conquering ...

NIO introduces its second sub-brand and third overall BEV brand, Firefly, and launches the new ET9 sedan at RMB 788,000.

The first came in 2019 after heavy spending on marketing and splashy showrooms failed to generate demand for its ES8 and ES6 ...

It supports battery swapping from Firefly-specific swap stations that cost a third compared to the ones Nio is installing today. It debuts in China in April and arrives in Europe in the second ...

Like other NIO models, the Firefly supports battery swaps ... including its expansion to Europe. Sales in China are set to start in April 2025, followed by a European launch in the first half ...