The audience shift towards consuming streamed and on-demand content over broadcast media shows no signs of stopping. This has brought advertising formats like video and CTV ads to the fore, leading ...

How will online shopping evolve in the year ahead? We ask the likes of Shopify and Eagle Eye to share their thoughts on retailer tech and strategy. Look back to Black Friday 2024 and you’ll see ...

Just as the past couple of years have seen many brands, including pureplay digital businesses, seek a balance between their brand and performance marketing budgets, so, too, marketers are evaluating ...