Experts predict that AI will spur transformation around data, content optimization, decisioning and hiring chief AI officers ...

Trust is the currency of 2025. As AI becomes more integrated into marketing, companies must be transparent about how these systems work and what data they use. Clear communication, robust privacy ...

Competitive marketers can no longer opt out of martech to automate processes. Instead, you can leverage automation for ...

Learn the dos & don'ts of URL parameters. Leverage analytics, personalization, and authentication without sacrificing SEO.

New feature provides a unified view of brand campaign performance with deduplicated reach and frequency metrics across ...

In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years — seamless omnichannel journeys that are flexible and responsive to ...

Customer experience faced serious challenges during the pandemic. Now, there’s no looking back. Customers want it all, and really there’s no excuse for them not to get it. Digital, in-store, mixed ...

Gen Z demands authentic, sustainable and community-driven marketing. Here’s how brands can meet them where they are.

There are things that go wrong with any big project and there are things that go wrong with CDPs. Let's plan to avoid those ...

Artificial intelligence can now lie intentionally. Researchers call this "faking alignment" perhaps because calling it lying ...

For the holiday shopping season, Itaú Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter ...

Consumers aren’t just using their phones to research products they see on TV, they’re using them to make purchases.