Nielsen exclusive report: inclusive, digital content drives Black audiences from reach to conversion
Engaging Black audiences: How brands impact, grow and win with inclusion. As Black consumers continue to be digital ...
Amazon reached a platform best 4.0% share of TV, as it benefited from hosting five NFL Thursday Night Football games, ...
Streaming is transforming media. Nielsen’s new ARTEY Awards recognize 2024’s most-watched streaming TV shows and movies.
NEW YORK – January 27, 2025 — Nielsen today announced the launch of the ARTEY Awards, an annual recognition and celebration ...
媒体越来越模糊。您的营销组合优化了吗？ 2025 年，随着观众在数字设备上使用时间的增长，数字渠道正在占据中心位置。然而，这种增长并非以电视为代价。电视仍然是一股强大的力量，尤其 ...
미디어의 경계가 모호해지고 있습니다. 마케팅 믹스가 최적화되어 있나요? 2025년에는 시청자의 디지털 기기 사용 시간이 증가함에 따라 디지털 채널이 중심이 되고 있습니다. 하지만 이러한 ...
Nielsen, a global leader in audience measurement, data and analytics, and Cox Media Group (CMG) announced a multi-year ...
During December, audiences in Mexico increased their streaming usage by 0.7 points compared to the previous month, accounting for 22.3% of TV viewing.
The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen’s integration of first ...
纽约--2025年1月22日 -- 媒体评级委员会 （MRC）已完成了对尼尔森创新的 " 大数据+面板 "全国电视测量的认证程序，此前，该委员会还对尼尔森整合 第一方直播流媒体 数据的做法进行了认证，并对尼尔森传统的面板测量进行了重新认证。尼尔森是首家获得认证的 "大数据+面板 "全国电视观众测量提供商。
Nielsen jest światowym liderem w dziedzinie pomiarów oglądalności, danych i analiz. Dzięki naszemu zrozumieniu ludzi i ich zachowań we wszystkich kanałach i platformach, zapewniamy naszym klientom ...
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