Inter Milan has furthered its commercial push into Saudi Arabia via a regional sponsorship agreement with telco Zain KSA ...

A renewed agreement with Canal Plus to show live English Premier League action is the highlight of a sports programming ...

HSBC is back on the UK grass court tennis scene after losing its Wimbledon sponsorship, signing up as the title sponsor of ...

The top 20 highest-earning clubs in world football made a record €11.2bn ($11.7bn) in 2023-24, boosted by rising commercial ...

Disney has retained World Surf League rights in the United States for 2025, and will also show its competitions in Latin America and the Caribbean.

China’s return to the highest echelons of women’s tennis is complete after the country was awarded hosting rights to the finals of the Billie Jean King Cup, the national teams’ tournament.

Major League Baseball has leveraged the popularity of the Los Angeles Dodgers’ star Japanese pitcher Shohei Ohtani to strike a sponsorship deal with Japanese firm Ito En and its unsweetened green ...