How GoDaddy created most talked-about ad of the Super Bowl – by thinking like a B2C brand
The Drum caught up with chief marketing officer Fara Howard at SXSW, where she outlined the key lessons B2B marketers can ...
30 years of Razorfish: what’s next for digital creativity?
The Drum catches up with chief creative officer Anthony Yell at SXSW in Austin, Texas, as the agency celebrates its 30th ...
AI and the creative resistance: why Yina Arenas thinks it’s time to lean in
The scale of Microsoft’s AI investment is staggering. The company is pouring billions into data centers, computing power and ...
Ad of the Day: Sopranos star Lorraine Bracco reprises therapist role in Canva spot
Launching across the US, the new campaign uses the metaphor of couples therapy to help people banish outdated presentations.
Why the BBC needs a Fortnite correspondent – and what brands can learn from it
At SXSW, NRG hosted Creators, Hollywood & The Great, where Evan Shapiro – never one to hold back – unveiled new research and ...
We need better ways to measure the success of experiential marketing
MQLs aren’t necessarily fit for purpose, especially when it comes to events. Shola Ogunrayi and Jessica Quiney of GPJ say ...