Apple is testing its competitor to Amazon's Echo Hub and Google's Nest Hub internally. However, delays in Siri's development have derailed a formal launch.

Apple has pushed back the launch of its rumored smart home hub due to delayed Siri features, according to Bloomberg's Mark Gurman. Gurman

We’ve all heard about the unexpected delays with Apple’s revamped Siri upgrade, which seems to be a big reason behind the smart home hub’s setback. Apple spokesperson Jacqueline Roy previously confirmed that the updated Siri wouldn’t make it into the upcoming iOS 18.4 release, but Gurman has confirmed that there’s a little more to the story.

Apple announced this week that the “more personalized” version of Siri that it promised last year has been delayed — and according to Bloomberg’s Mark

Apple’s smart home hub with AI-powered Siri has been delayed, a new report claims–and that could leave the door wide open to Amazon's Alexa+ in 2025.

Apple is reportedly exploring multiple projects in this area. Last fall it was reported that there were two products on the way: J490, described as a “low-end smart display for using FaceTime and controlling home appliances,” and J595, an iPad-like display with a tabletop robotic limb that is expected to arrive much later.

It may be a while still before we see the smart home hub Apple is rumored to be working on. According to Bloomberg’s Mark Gurman, the company has postponed the announcement of the upcoming product due to the issues it’s run into developing its “smarter” Siri.

Apple's long-rumored Home Hub peripheral is now rumored to be debuting in the second half of 2025, and is allegedly being taken home by select Apple employees for real-world testing.

According to Mark Gurman from Bloomberg, Apple has opened up an internal testing program for the upcoming smart home