For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...

Starbucks has always remained a historical favorite among various age groups, particularly the millennials and Gen Z.

On Tuesday, the coffee chain reported “early progress” on the Back to Starbucks plan. Although same-store sales fell 4% in North America and the U.S., Niccol said non-Starbucks reward member traffic ...

Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian ...

Starbucks shares moved higher Wednesday as some analysts seem to be buying in—albeit cautiously—on new CEO Brian Niccol’s ...

A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.

Starbucks lovers, time may be limited to grab your favorite menu items in Michigan. The company is planning to cut numerous food and beverage items from its menu, Starbucks recently announced.

Starbucks is following through on its commitment to get back to its roots, announcing plans to simplify the menu and ...

Shares of coffeehouse chain Starbucks (NASDAQ:SBUX) jumped 6.8% in the morning session after the company reported impressive ...

Just like its cafes, Starbucks’ menu is set to undergo a major overhaul. Starbucks chairman and CEO Brian Niccol said in a ...

Shares of coffeehouse chain Starbucks (NASDAQ:SBUX) jumped 6.8% in the morning session after the company reported impressive ...

Brian Niccol, the CEO of Starbucks (SBUX), told Yahoo Finance that the coffee chain is “definitely in the middle of a turnaround.” Although he ...