The NFL International Player Pathway’s legacy: A TV star, a barrister, a Super Bowl winner
The International Player Pathway (IPP) aims to get athletes NFL-ready, but not everyone makes the grade. Some become stars in ...
Super Bowl Bolsters Streaming to 43.5% Share of TV Viewing in February
Super Bowl Sunday was the second most-watched day of TV in the history of Nielsen's monthly Gauge reports, exceeding 110 ...
NBC Seeks $7 Million for 2026 Super Bowl Commercials in Early Ad Talks (EXCLUSIVE)
Fox Corp. in February revealed it generated around $800 million in ad revenue from its telecast of Super Bowl LIX across the ...
Movieguide8d
Are We Surprised Live Sports Are Driving TV Viewership?
Live sports continue to be a major drive for TV viewership, revealed by jumps in popularity due to the Super Bowl and NHL 4 ...
Variety10d
Super Bowl: Tubi Attracted One-Third of Streaming Viewership for 2025’s Big Game, Per Nielsen
The most-watched programs on broadcast TV after the Super Bowl (and pre- and post-game programming) were the “Saturday Night Live” 50th anniversary special with 16.5 million viewers on NBC and ...
World Screen9d
Nielsen’s Gauge: Super Bowl Drives Record Viewing
This year’s Super Bowl coverage across FOX and Tubi secured a record-breaking 127.7 million viewers, with TV viewing on ...
TV Technology11d
Streaming’s TV Viewing Share Hits Record 43.5% in Feb.
NEW YORK—Despite the boost provided by massive viewing of the Super Bowl on Feb. 9, a new report from Nielsen’s The Gauge shows that streaming increased its share of total TV viewing to a record 43.% ...