Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

This McDonald's ad featuring two NBA legends became an instant classic when it first aired during Super Bowl XXVII in 1993.

We’re about halfway through the 2024-25 Broadway season, and there are 12 productions of musicals (nine new, one revival, two ...

Super Bowl commercial breaks aren’t simply about selling you Duff beer, Totino’s pizza rolls or, you know, religion. No, ...