The convergence of on-site retail and shopping across the web got a little more converged on Tuesday with the news that Kevel ...

Roku is betting on their Data Cloud to provide better, more targeted advertising for media, agencies, and brand customers and more valuable advertising budgets to Roku. In this interview with Roku's ...

And he doesn’t see a future for Google monetizing the open internet via its SSP and ad server business ... The Trade Desk’s current DSP business – a multichannel mix that’s now 50% CTV – still has ...

With great change comes the unprecedented opportunity for publishers to unlock revenue from their most important asset: first ...

It is a demand-side platform (DSP), supply-side platform (SSP), ad server, and data management platform (DMP) and also delivers a flexible and unified technology stack with advanced and exclusive ...

Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers ...

VP of Amazon DSP. Brand+ builds on Amazon Ads’ recent innovations in AI-powered programmatic media buying, including the launch of Performance+, which automatically optimizes campaign performance for ...

A spokesperson for Common Cause, which has been a detractor of Musk, confirmed to USA TODAY that the Post backed out of the ad. The Washington, D.C.-based paper signed a $115,000 agreement with ...

Activate your account. By Jon Springer - 6 hours 24 min ago By Garett Sloane - 9 hours 51 min ago By Tim Nudd - 11 hours 57 min ago 12 hours 2 min ago By Ad Age and Creativity Staff - 14 hours 29 ...

The Washington Post scrapped an upcoming print ad from a pair of advocacy groups calling for the firing of Elon Musk as head of the Department of Government Efficiency. The nixed wrap ad — one ...

may slow advertising growth at top digital powers such as Meta Platforms and Google and encourage some major brands to cut ad spending more broadly, industry analysts said. Trump’s 10% tariffs ...

What is a data center? Is it the same as a server farm? Let’s look at the difference. Amazon will have a major data center campus in Jeffersonville, Ohio According to a story by The Dispatch ...