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Soccer. Beckham on Messi: "You can see the Barca badge on his leg and even on his water bottle" adidas has unveiled the official ball for the 2025 FIFA Club World Cup, which will be played from ...

Lionel Messi led Argentina to FIFA World Cup glory, ending the nation’s long title drought. However, one key player was ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

You might think it’s a bit far-fetched that a 15-year-old from Philadelphia could land in the personal orbit of Lionel Messi, the world ... featured in an Adidas marketing campaign called ...

Before Super Bowl weekend, adidas athletes wished good luck to Mahomes in a viral video that featured cameos from many of the world's most ... Lionel Messi pulled up to Super Bowl LIX in an ...

Adidas was happy to call in a favour when it came to signing Lamine Yamal. The sportswear giant rented out a huge office space in Barcelona and several of its top executives flew in to meet the ...

Peak Samba hype may be behind us but Lionel Messi just proved the most storied shoe in sportswear still has legs. A new Samba variant courtesy of Adidas and the World Cup winner just surfaced online, ...

Lionel Messi, the Inter Miami star and Argentine World Cup champion, was featured in a post-Super Bowl film by Apple TV on ...

Antonela Roccuzzo is the new face of Adidas’ latest campaign. The philanthropist makes her debut with the sportswear company, modeling pieces from Adidas’ new squat-proof Optime collection.

The apparel giant, which outfits Sullivan and Messi, has cast the 15-year-old phenom in a social media video series about young soccer talents who supposedly will get mentoring from the legend.