Adobe is fully entering the AI video generation race by moving its Firefly tool into public beta. However, it's not cheap in Canada.

Adobe Firefly AI video generator launches in beta, offering commercial-safe AI video tools trained on licensed content—challenging OpenAI’s Sora and redefining professional video editing.

Adobe's Firefly AI model is the first commercially safe AI generator for use by executive professionals. It’s the only ...

Adobe today unveiled its latest innovation in generative AI within it's Firefly application, now featuring the industry's first commercially safe AI video generation model. This development aims to ...

Adobe is the second big tech company to drop its AI video model for paying users, behind ChatGPT's Sora, which released last ...

Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

Generate Video is now in public beta, allowing anyone to generate five-second video clips at 1080p.

Preparing for NAB 2025 and on the heels of announcement of new video features at the Sundance Film Festival, Adobe announced the public beta of the new generation of the Adobe Firefly Video ...

Everyone can now use Adobe's Firefly AI tool to generate videos as the public beta is open, offering options like Generative Extend and more.

Creative software developer Adobe Inc. launched a new generative artificial intelligence video model into public beta today, which the company claims is the first commercially safe AI video creation ...

In almost a year after the announcement Adobe launches Firefly video generator in a public (and free) beta version.

Adobe released the first public version of an artificial intelligence tool that can generate video clips and revealed how ...