Baseball season is almost here, and the Knoxville Smokies are kicking off their new era with a new mascot. Now they are ...

Now that we've gotten serious let's inject some personality into our examination of the logo. Enter the mascot logo: the warm smiles of the branding world. Mascot logos are when illustrated characters ...

Shapes may be geometric or irregular. Examples include Pepsi’s circle divider logo, Nike’s swoosh, and the London Underground roundel. Abstract marks can powerfully evoke emotions connected to brands.

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