In today’s beauty world, inclusivity in makeup is no longer just a trend, it’s a demand. Gone are the days when makeup brands ...

Summer is the perfect time to revamp your beauty routine, and this year, some trends are being left in the past as we embrace fresher, more modern looks. While some trends remain timeless, others can ...

A moisturizing multi-use stick that can add a hint of color and nourishing moisture to your cheeks, this drugstore mainstay ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

When choosing a foundation shade, it's crucial to factor in your ... As someone with sensitive skin, I love that Almay's products are dermatologist-tested, fragrance-free, and hypoallergenic.

Every shade is universal, and the formula is amazing. So, yes, you do need it. Say hello to another affordable drugstore beauty product you need to add to your makeup routine if you want long and ...

Contrast makeup theory takes that same concept and applies it to your beauty strategy by determining which shades and tones are most flattering for your features based on your hair and complexion.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

It comes in three beautiful shades too. I tend to use the translucent shade on the majority of clients. The foundation and concealer I wear personally ... If it’s a good-to-glow finish you’re ...

As the air gets crisp, nature around us withers, and we lean into darker, deeper hues, plum is the perfect makeup shade to have in the mix. “Plum instantly brightens the eyes and skin in the ...