Ann Handley is the Chief Content Officer of MarketingProfs and the co-author of the best-selling book on content marketing, Content Rules (Wiley, 2012) Want to write for Entrepreneur too?

Ann Handley is a Wall Street Journal best-selling author who recently published Everybody Writes 2. She speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results ...

The "customer" is Santa. And the "product" makes the "customer" the hero of the story. Ann Handley is a Wall Street Journal best-selling author who recently published Everybody Writes 2. She speaks ...