The JTBD Framework: A Better Way To Understand Your B2B Audience
Ditch generic buyer personas! Discover a powerful framework for understanding what moves the needle for your audience and ...
Crowdfund Insider17d
B2B BNPL Solution Capchase Pay Is Increasingly Being Used By Software Buyers
A payment portal for buyers, offering a centralized hub for managing ... They empower clients to grow faster with “non-dilutive capital and B2B buy now, pay later.” Capchase explains that ...
Finanznachrichten17d
Sana Commerce: New Survey Reveals Real-Time Data Is the Secret Weapon for Winning Over Frustrated B2B Buyers
"B2B buyers don't have time for guesswork. When the information they rely on-like inventory or delivery timelines-is wrong, it's more than an inconvenience; it erodes trust," said Sana Commerce ...
Yahoo Finance17d
New Survey Reveals Real-Time Data Is the Secret Weapon for Winning Over Frustrated B2B Buyers
DALLAS, Jan. 29, 2025 (GLOBE NEWSWIRE) -- The 2025 B2B Buyer Report from Sana Commerce highlights a pressing issue in B2B ecommerce: while 73% of buyers prefer online purchasing, 81% face ...
Forbes24d
Marketing To B2B Buyers: Understanding The Importance Of 360 Campaigns
According to Gartner, 77% of B2B buyers report their last purchase as overly complex, arising from information overload and leading to decision paralysis. In this environment, how can companies ...