Standing out in the B2B software market requires a combination of strong operating metrics, clear communication, robust reporting, and a well-defined exit strategy. By focusing on these essentials ...

Creatives are figuring out how to adapt to to AI tools and finding new ways to leverage them within retail's B2B space.

Much of B2B marketing is a one-way street ... (a gigantic Plinko board), or something more tech-heavy (a scavenger hunt via a geolocation-enabled app). The goal is to engage others while delivering ...

Business-to-business (B2B) collaboration is when two businesses in the B2B industry work together strategically and ...

head of digital marketing at in-app engagement platform Insert (recently acquired by Pendo), to learn their thoughts on the role of emotions in B2B marketing. Here are a few of the insights they ...

Learn why these differences matter and which marketing strategies work best for B2B and B2C businesses in this guide. B2B stands for business-to-business. In this model, your customers are other ...

Connections made through the RSPA have enabled DBC Technologies to build a thriving reseller network and forge new ...

B2B apps growing in popularity There are hundreds ... been slower to use mobile and social networks to engage with their market. However, with companies increasingly using applications to give ...