MQLs mislead marketing, misalign sales and fail to drive revenue. Here's why GTM teams must move to causal AI and ...

Think event email marketing is dead? Think again, said Jay Schwedelson, founder of GURU Media Hub and podcast host of Do This ...

This makes it an ideal tool for businesses seeking to optimize their b2b sales pipeline. LeadsNavi offers an all-in-one solution for tracking, identifying, and engaging potential leads. Its advanced ...

By aligning dashboards with business objectives, IT leaders can integrate key metrics across marketing, sales, and customer success. This resource helps transform data into actionable insights ...

H1| How Does Marketing Automation Transform Sales Processes for B2B Businesses? Marketing automation has become a game-changer for B2B businesses, revolutionizing how companies approach sales ...

Discover how business automation transforms B2B marketing and sales, boosting efficiency, personalization, and revenue growth.

Personio’s Alex Venus emphasized: “Our North Star metric is qualified pipeline ... way – at a rate that both sales and finance can believe in.” B2B buying groups are getting larger ...

Pharmaceutical giant GlaxoSmithKline (GSK) has lifted its long-term sales guidance as it hailed a strong drug pipeline. It came as the boss of the London-listed firm cheered an “excellent ...

has lifted its long-term sales guidance as it hailed a strong drugs pipeline. It came as the boss of the London-listed firm cheered an “excellent” performance in 2024. The company revealed ...