MQLs mislead marketing, misalign sales and fail to drive revenue. Here's why GTM teams must move to causal AI and ...

B2B marketing differs from business-to-consumer ... Semrush’s Influencer Analytics app helps you identify, analyze, and manage influencers. By providing insights into your audience, engagement ...

Creatives are figuring out how to adapt to to AI tools and finding new ways to leverage them within retail's B2B space.

Discover what Propolis can offer you. B2B Content Marketing Mastery is an immersive two-day workshop designed for mid-level marketing practitioners and team leaders who aim to elevate their B2B ...

head of digital marketing at in-app engagement platform Insert (recently acquired by Pendo), to learn their thoughts on the role of emotions in B2B marketing. Here are a few of the insights they ...

During tough times, reducing marketing headcount and media spend is a standard cost-cutting lever. Meanwhile, B2B CMOs are given goals to generate ... while employees either request new tools or use ...

Business-to-business (B2B) collaboration is when two businesses in the B2B industry work together strategically and ...

Learn why these differences matter and which marketing strategies work best for B2B and B2C businesses in this guide. B2B stands for business-to-business. In this model, your customers are other ...

B2B apps growing in popularity There are hundreds of thousands of applications available for Apple’s smartphone, which has already sold more than 50 million units. A recent Regus survey showed ...