In this article, we’ll explore how to develop account targets, nurture leads, build campaigns and track success.

Discover how business automation transforms B2B marketing and sales, boosting efficiency, personalization, and revenue growth.

For marketers, that means reporting on KPIs that correlate with revenue ... with long-term customer value analysis. Success in B2B marketing depends on your ability to translate data into language ...

As the marketing landscapes evolve, the once-clear distinctions between demand generation and account-based marketing (ABM) ...

Developing your marketing strategy with channel partner marketing as a key contributor towards the business KPIs. Building strong relationships ... I’ve given an overview of the opportunity that is ...

The B2B Content Marketing 2020: Benchmarks ... Most use metrics to measure content performance, but fewer have KPIs or measure content marketing ROI. Among the content types used, in-person events are ...

The group wants to focus on customer retention via its SuperSaveClub membership over investing in pay-per-click and ...

Discover BigCommerce Holdings' Q4 2024 earnings insights. Learn about profitability gains, ARR growth strategies, and B2B focus for FY2025.

Data has become the cornerstone of competitive advantage in the ever-evolving iGaming industry. It enables operators to ...

A McKinsey article – “Connecting for growth: A makeover for your marketing operating model ... This applies not only to B2C businesses, but also to B2B. In my experience, over 80% ...

Operator Greetings, and welcome to the Zeta fourth-quarter 2024 earnings conference call. [Operator instructions] As a ...