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MarTech on MSNWhy the MQL model is failing B2B marketing and what to use insteadMQLs mislead marketing, misalign sales and fail to drive revenue. Here's why GTM teams must move to causal AI and ...
Are B2B marketers effectively driving business growth, or are they struggling to gain the trust of finance and sales teams?
Creatives are figuring out how to adapt to to AI tools and finding new ways to leverage them within retail's B2B space.
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