Gonzalve Bich, grandson of founder Marcel Bich, transformed the company’s strategy, built revenue and strengthened its ...

The commission found that Bic Camera unreasonably cut payments by a total of about ¥500 million in violation of the ...

The brand reports that sales of the Bic EZ Reach, designed for hard-to-reach spaces, have achieved a 6.3% increase in dollar share in non-refillable pocket lighter category since the campaign’s ...

Kristine Crabb is closing the doors on her Gloria store on Ponsonby Rd in April. Still, like any industry misfit, she’s ...

On that note, I'm happy to share that BIC was recently named the most trusted brand in nonrefillable lighters by Newsweek and Brand Spark International, a leader in consumer insights. This ...

Bic said its sales continued to increase in 2024, helped by growing demand for razors more than offsetting a decline in ...

Staged at the Museo della Permanente in Milan with the brand's fall 2025 fashion show, K-Way has involved other iconic brands ...

Indie media agency Media Words has partnered with JCDecaux and its OOH media network to launch a campaign for long-time ...

Media Words has released a “new, large-scale, out-of-home campaign” for Ocean Spray.The announcement:New year, new healthy ...

Marketing budgets – or rather, the shrinking state of many of them – continue to be a burning topic of discussion among marketers. Yet, the need to In an exclusive piece for Marketing Mag, Media Words ...

New year, new healthy habits: that’s the premise underpinning Media Words’ new, large-scale, out-of-home campaign for ...

Early spring in Northern Idaho brings warmer air on crisp bluebird days, but the long winter’s snowpack still needs a few ...