As had been rumored and then confirmed last night, Apple has launched its 2011 Back to School promotion today, featuring a $100 gift card for use on any of Apple’s digital stores. The promotion runs ...

H&M is taking advantage of the tactic?s pull with social media users, being playful with consumers and driving back-to-school apparel promotion. "Quizzes work because people like to learn about ...

Additionally, the retailer used mobile snap codes in 2011 to dole out $500,000 in gift cards as part of a back-to-school promotion (see story). Mobile loyalty Office Depot has also updated its ...