An illustration of a magnifying glass. An illustration of a magnifying glass.

However, there's a K-beauty skincare hack that can help. Called "slugging," this wellness trend is a simple, cost-effective way to moisturize your winter skin and give you that healthy glow.

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The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s ...

Our writers dig deep into the Strategist’s archives to surface the best things we’ve already written about and recommended in a single category. Read more here. In 2015, Charlotte Cho, the ...

K-beauty is having a major moment, and it’s not slowing down anytime soon. With a focus on dewy, glow-from-within skin and innovative ingredients, “it’s completely changed the skincare game and beauty ...

K-beauty is consistently at the forefront of innovation. South Korean skincare in particular has been highly celebrated for years, but it seems 2025 is the year that we're going to see more ...

Nora Fatehi always ensures her beauty is on fleek, even without a stitch of makeup. Ever wondered how she achieved it? It takes a village for sure, but these products make like a tad bit simpler ...

New year…brand new look? Prestige Singapore‘s digital editor Candice Chua heads down to JUNGSAEMMOOL’s flagship store – a salon, a boutique and makeup academy ...

After shattering export records with over $10 billion in sales last year and dethroning beauty giant France to claim market dominance in both the US and Japan, K-beauty continues its ascent.