Working with credible publishing partners also allows beauty brands to create a feeling of trust and exclusivity, McEvoy believes. “Magazine advertising is the ideal platform to showcase high quality ...

It’s obvious these drugs are trimming waistlines across the nation; what may be less obvious is that they might also reshape ...

Per the brand’s own data, 45% of girls drop out of sports due to low body confidence by age 14. Of those who drop out, 48% have b ...

Cutting through the marketing noise and TikTok trends, these shows deliver unbiased, straightforward tips on everything from ...

Advanced data sets, hyper-personalisation and remapped infrastructures will be what it takes for the industry to scale and ...

Building a skincare routine—let alone a clean beauty skincare routine—can be daunting. This is especially true when you have ...

In the realm of advertising and entertainment, where stories are told and images are crafted to resonate deeply with ...

From trusty pairs of jeans to cult-favorite makeup (and so much more), the fashion and beauty deals are flowing across beloved brands, including Nordstrom, Tory Burch and, yes, even Amazon.

You deserve it. Below are 10 beauty and fashion products I’ve been loving lately as a commerce editor. Most of these must-haves just dropped, so grab them now before word spreads and they sell out!

Martha Stewart posed for a new MAC Cosmetics campaign, showing off the brand's nude lipsticks, and gives PEOPLE the scoop on how to take the ultimate thirst trap photo.

She identified a need in the beauty industry not being met by mainstream brands—mindful, natural skincare that soothed skin—took matters into her own hands. “It’s difficult to find products that are ...

After showing up with a national in-game commercial last year, e.l.f. is running a livestream throughout the Super Bowl and airing an ad on Tubi.