This article examines the truth about clean beauty, exploring its claims, scientific support, and consumer demand for safer ...

Earth Day arrives once more with a familiar mix of ambition and ambiguity for all sectors. Education gaps: terms like “clean, ...

From airport security bins to vending machines, it is safe to say that influencers are getting creative with recent marketing ...

From launching fashion labels to founding tech startups, celebrity entrepreneurs have become unexpected trendsetters in the ...

In a highly competitive market like beauty and skincare, sensory marketing helps brands stand out by transforming everyday products into indulgent, multisensory rituals. In India, where culture ...

Is the stabilization of the beauty industry an opportunity for popular-priced brands? What’s ahead for the future?

With new billboards popping up featuring scratch-and-sniff elements or live performances to catch consumers’ eyes, expert ...

While the company uses the technology to speed its creative process, L'Oréal said it would not create images of people for ...

The appointment comes as part of ELC CEO Stéphane de La Faverie’s ongoing ‘Beauty Reimagined’ business transformation plans ...

Filter Coffee Co. will manage the brand’s digital strategy across social media, influencer partnerships, content production ...

Looking to address its awareness problem among younger consumers, Original Source has produced its first major campaign since ...