In this edition of Makeup Diaries, we take a deep dive inside the cosmetics bag of Grammy award-winning singer and songwriter Victoria Monét to learn more about her holy grail products, makeup ...

e.l.f. Camo Liquid Blush has 12 shades, so there’s a dupe option for (almost) every Rare Beauty shade. Coming in at only $7 per blush, this is the perfect alternative for anyone who isn’t sure what ...

A moisturizing multi-use stick that can add a hint of color and nourishing moisture to your cheeks, this drugstore mainstay ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Glow Recipe is launching into the makeup category with Dewy Flush a "no blush" blush. Everything we know about the soon-to-be ...

The camera is turned to selfie mode for the video, and you can see Olympia reaching over with a liquid blush and beauty blender to apply to her mom’s face. She turns the blender this way and that to ...

The French brand took over Below the Lights, the immersive event space in Piccadilly Circus in London for one night only.

After an astonishing career in beauty rethinking how makeup is sold, Victoria Jackson is back with a new brand, No Makeup Makeup, to push her legacy forward.

Mamamia's Tried and Tested series is your review of the latest to hit our desks in beauty, health and wellbeing. You won't ...

The runway hair and makeup looks created during couture season always err on the side of fantastical—and the Christian Dior ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.