The origins of natural-looking makeup go back decades. Here, a brief history of who started it, who ran with it, and how it ...

YSL Beauty's Loveshine Plumping Lip Oil Gloss, Batiste's Sweat-Activated Dry Shampoo, and more of April 2025's most exciting ...

Tinted lip balms combine the moisturizing benefits of a lip balm with a hint of colour, offering a natural, effortless look.

Bobbi Brown makes makeup and skincare that is easy to use and gives a natural look. Their products, like foundation, lipstick ...