The origins of natural-looking makeup go back decades. Here, a brief history of who started it, who ran with it, and how it ...

YSL Beauty's Loveshine Plumping Lip Oil Gloss, Batiste's Sweat-Activated Dry Shampoo, and more of April 2025's most exciting ...

But with so many on offer, choosing the one that will work best for you can be an expensive case of trial and error. There are now myriad concealer formulations to choose from – sticks, brushes, ...